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MYTILINEOS HOLDINGS - SUSTAINABILITY REPORT
2016
8.5.3 Responsible communication and marketing
The correctness of the forms of communication and marketing
that MYTILINEOS Group is applying is assured by monitoring
and integrating all developments in the relevant laws and by
applying responsible practices that govern “below-the-line”
promotion of the Group’s products and subsidiaries, the “above-
the-line” communication at the central corporate level, as well as
the communication of our sponsorships and social contribution
programmes. The Group seeks to provide transparent information
and to ensure that its messages are fully understood by all its
clients as well as by all its other Stakeholder groups
To this end, the communication associates, of both the Corporate
Centre and the Group’s subsidiaries, are bound by the Hellenic
Code of Advertising-Communication Practice, compliance with
which is established on an advisory, preventive or even corrective
basis by the Communication Control Board, in line with Greek
laws. According to the Code’s principles, all advertising should be
legal, decent, honest and truthful, should be prepared with a due
sense of social responsibility and should conform to the principles
of fair competition as this is generally accepted in the market.
During 2016 there were no incidents of non-compliance with the
regulations and voluntary codes on marketing communications,
including product promotion and sponsorships, involving the
implementation of the Group’s communication strategy. the
Group’s products are not subject to any restrictions as regards
their sale to specific markets and no significant issues of concern
were raised by the Group’s Stakeholders in connection with
products and their marketing communication.
G4-PR6 G4-PR7
8.5.4 Supply Chain
Developing and maintaining an efficient, high-quality supply chain
is a commitment in which the Group has invested and continues
to invest through permanent associations on the national and local
level. In this direction, the role of the Group key business partners
and suppliers is very essential, as they are an integral part of this
effort.
The Group’s supply chain, taking into account all three of the Group’s
business activity sectors, numbers more than 5,000 suppliers, of
which 86% are based in Greece.
2016 Highlights
• Completion of the 1st edition of the “Code of Conduct for
Suppliers and Business Partners” in the Metallurgy & Mining
Sector and the Energy sector. With the issuance of this Code,
the supply chain of all of the Group’s activity sectors has now
been covered.
• The Group spent
over €280 million, up by 7%
compared to
2015, in outlays to its domestic suppliers, thus benefiting
significantly the local communities and contributing, in an
indirect way, in the efforts to maintain jobs and create income.
• Communication, on the initiative of ALUMINIUM of GREECE,
with
177 key suppliers
(December 2016), to inform them of
the new Code Conduct for Suppliers and Business Partners
in the Metallurgy & Mining Sector and urging them to align
their practices with it. The suppliers’ positive responses to this
invitation were substantial, reaching a rate of
66%
. The main
results of this initiative with regard to the suppliers’ product
quality, environmental management and the Health & Safety
of their employees were the following: 77% of them hold an
ISO9001 quality certificate; 39% hold an ISO 14001 environmental
management certificate; and 32% hold an OHSAS 180011 Health &
Safety certificate. When the further processing of results has been
completed in 2017, specific actions to strengthen partnerships
and cooperation will be designed, if necessary.
Total number of suppliers
• Total number of suppliers
: 5,002
Geographical
distribution of suppliers
• Greece: 86%
• Abroad : 14%
Main supplier categories
• Producers of Raw Materials
• Subcontractors
• Manufacturers
• Distributors
• Spare parts producers
• Wholesalers
• Suppliers of Studies & Investments
Outlays to suppliers
• Total expenditures:
€621.2m
• Percentage of total expenditures to Greek suppliers:
46%
• Percentage of total expenditures to suppliers abroad: 54%
G4-12
G4-EC9
Business activities
requiring services or
products from the
supply chain
• Production & Maintenance of the alumina chemical industry and the primary-cast
aluminium metallurgy
• Plant Production Department, regarding the purchase of raw or other materials
• Construction Department, regarding the purchase of equipment for carrying out EPC
projects
• Logistics Department, regarding the delivery methods and times for products in various
countries.
• Operation and Maintenance of Energy Complexes (thermal power plants)
• Development, construction and maintenance of RES-based plants (Wind Farms,
Photovoltaic Parks, Hydropower Plants
• Retail activity
• Studies - Investments
• Logistics, Administrative, Financial, Legal and other Services
Basic description of MYTILINEOS Group Supply Chain
